Fitbit has released the latest evolution of its most popular family of devices, the Fitbit Charge 4™, and is now available at select Dis-Chem stores.
The Fitbit Charge 4 delivers what you want most in a health and fitness tracker, featuring Fitbit’s most advanced combination of sensors and features in a premium, lightweight, swim-proof design that is comfortable for all-day (and night) wear.
And it also featuring an inductive button, a scratch-resistant screen and a bright, crisp touchscreen display that is easy to view in natural light, and includes built-in GPS, and Spotify Connect & Control, along with other essential smart features and up to seven days of battery life.
Level up your fitness and health
The Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes, a new personalised standard based on your resting heart rate and age, which helps you work out more efficiently and unlock better health.
Fitbit developed Active Zone Minutes to help you understand how your activity contributes to your overall health, beyond the number of steps you take.
With Fitbit’s PurePulse® 24/7 heart rate tracking, Active Zone Minutes uses your personalised heart rate zones to track your effort for any energising activity, whether doing a HIIT workout, power yoga or taking a vigorous walk outside.
Earn credit for each minute of moderate activity in the fat burn zone and double the credit for vigorous activity in cardio and peak zones – Active Zone Minutes does the math for you so you can quickly understand how many you need to reach your daily and weekly goals.
Get real-time alerts on your wrist each time you change zones so you can push harder or scale back to make your workouts more efficient. After a workout, see a detailed summary of your heart rate zones in the Fitbit app, including progress toward your goals, so you can continue challenging yourself to make every minute count.
Take your fitness outdoors
As the first Fitbit tracker with built-in GPS, you can leave your phone at home and get optimal performance for activities like running, walking and other outdoor excursions.
Now with the ability to track your pace and distance in real-time, in addition to the 20+ goal-based exercise modes, you can access seven GPS-enabled exercise modes, including a new outdoor workout mode for any outdoor activity like hiking, running or a brisk walk.
After completing a GPS-enabled workout, sync your device for a GPS-powered heat map in the Fitbit app® where you can see your workout intensity, based on your different heart rate zones along your route, to help you visualize and improve how you are performing against different terrain.
Sleep better and achieve your goals
Sleep is another critical component to maintaining overall health and wellness, and boosting immunity. As such, Fitbit’s leading sleep features are included with the Charge 4 to help you understand and improve your sleep.
Previously only available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time.
Sleep Score provides deeper insights into your sleep with a daily look at your sleep quality, now available on-wrist for Charge 4. Other sleep features on Charge 4 make it easy to improve your sleep, all from your wrist: quickly set alarms and activate Sleep Mode to maintain routines and sleep schedules.
Additional health features and insights
The Charge 4 also features a relative SpO2 sensor, which powers Fitbit’s Estimated Oxygen Variation Graph in the Fitbit app. With the graph, see an estimate of the oxygen level variability in your bloodstream, which may indicate variations in your breathing during sleep.
In addition, the Charge 4 comes standard with the health and fitness essentials you know and love from Fitbit, including SmartTrack® automatic exercise tracking, Cardio Fitness Level and Score, floors climbed, Reminders to Move every hour, female health tracking, and food, water and weight logging.
More motivation than ever
You’ll also enjoy motivation from the global social fitness network of nearly 30 million like-minded individuals around the world to help you stay connected, and free educational insights about activity and sleep in the Fitbit app to better understand how your health and wellness tie together.
For more guidance and motivation, new content has been added to Fitbit Premium, a paid subscription service in the Fitbit app that you can access conveniently from your phone, whenever you need it and no matter where you are.
This content includes programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges and more.
Premium also delivers customised guided programs, advanced sleep tools, personal insights, thousands of workouts, new challenges and a health report to help you move more, sleep better and eat well.
Fitbit now has 16 programs available to Premium users. New guided programs include strength training, gym cardio and mindful eating tailored to on your goals, fitness level, schedule and preferences, in addition to a wide range of workouts categorized by time, activity and fitness level to easily find what’s right for you,
Premium members also have access to new mindfulness content from brands like Ten Percent Happier, in one single, convenient place. Coming soon, Fitbit will also offer workouts for both free and Premium users to help you reach your Active Zone Minutes goal.
Three customisable challenges are also available to Premium members, including Get Fit Bingo, where users can compete with family and friends on a health and fitness bingo board with different activities such as meeting your step or Active Zone Minutes goal for the day. Premium will continue to add more content to support users on their health and wellness journeys.
Fitbit is offering a free 90-day trial for new Premium users. With the launch of new tools, software and content, being “on Fitbit” offers even greater value for users looking to manage their overall health.
More control, right from your wrist
And for an even more powerful health and fitness coach, Charge 4 has added convenience and smart features to manage your day and stay connected but not distracted, right from your wrist.
The first Fitbit tracker with Spotify – Connect & Control, the Charge 4 helps you stay motivated with your favorite playlists and songs with easy-to-access music controls that let you choose the music output, play, shuffle and skip content, and like songs right from the wrist.
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Never miss an alert with on-screen call, text, agenda and app notifications, and keep in touch with family and friends with quick replies on Android to respond on-the-go or mute alerts with Do Not Disturb mode.
Now standard on all Charge 4 devices, you can also make secure payments from your wrist with Fitbit Pay™ with nearly 500 issuers at retailers in 44 countries and 10 transit systems worldwide, including Discovery Bank, FNB and RMB Private Bank, Investec and Nedbank.
The Charge 4 also provides an intuitive touchscreen experience with interactive graphics that allow for seamless navigation so you can access the most important information you need, right from your wrist.
